● 30yrs Digital Branding ● 100s of Branded Domains ● prosper@dotgolden.com

In a digital world, a memorable brand is GOLD. The most valuable online destinations *register* in the minds of busy users. They are simple, distinct and always easy-to-remember. They are Dot Golden!

GOLDEN OPPORTUNITY

Combining 30 years of branding and digital experience, we work hard to consistently distinguish your name on every screen—enabling instant brand identification.

● BRAND-LED DIGITAL STRATEGY

● DOMAIN NAME ASSESSMENT & VALUATION

● NAMING & BRAND IDENTIFICATION

● DIGITAL CONTENT & BRAND STANDARDS

● WEB/MOBILE UX SIMPLIFICATION

● MARKETING & SOCIAL MEDIA CAMPAIGNS

$ BRANDED DOMAIN NAMES FOR SALE

We help assemble that vital group of letters that every online venture must have: a name. Hire us to create a new name or buy one of our existing branded domains. A ‘branded domain’ is a distinct, invented name.

Although few top-level domains are available today, we’ve registered 100s since the 1990s. If we do not already own it, we will help you find it. Sample portfolio:

addus.org ● beachealth.com ● brandcritic.com ● comdes.org ● commandtype.com ● cortree.com ● cropmarx.com ● designerdig.com ● dotgro.com ● elmvale.org ● feetloose.com ● flowerux.com ● intena.com ● irenedream.com ● lipshut.com ● loanur.com ● looplight.com ● moneywok.com ● mumbye.com ● nameris.com ● nextesla.com ● ngen.ca ● plantabove.com ● plantbasedto.com ● pluralegal.com ● roadstir.com ● ruxflowers.com ● treeabove.com ● veggiebrands.com ● verlisi.com ● veunity.com ● x-professor.com ● yeslogo.org ● yesterdream.com



What have we learned from over three decades of world wide web user experience?

DOT GOLDEN RULES OF DIGITAL BRANDING

1. Be brand-driven, not technology-led

2. Focus on an authentic brand concept/theme

3. Make brand identification/recall primary

4. Find a top-level domain, less than 15 letters

5. Own a ‘branded’ domain: distinct, not generic

6. Verify name for trademark availability

7. Select consistent social media handles

8. Communicate ownership: differentiate

9. Ensure web design reflects the brand identity

10. Use minimal design, fonts, colors and pages

11. Be concise: information is not communication

12. Simplify every word, image and interaction

13. Brand the words with professional typography

14. Avoid cool: trends, cliches, buzzwords, jargon

15. Customize: avoid the usual stock imagery

16. Don’t annoy users with pop-ups/animations

17. Focus on content: readability and legibility

18. Brand manage for brand consistency

19. Continuously test, update and improve

20. Treat users as you would treat yourself

Whether you invest in a new domain name, website or social media campaign, we help connect the dots across every online platform—creating and managing your most valuable digital assets. We are Dot Golden!

prosper@dotgolden.com ● @dotgoldencom

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